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I completely understand this feeling. It is easy to focus on the money you are asking for rather than the results you provide. Don’t forget that the value you provide far outweighs the price your readers will pay. You have to believe this before you ask someone to pay for your work.
Write a sequence of blog posts leading up to your book launch. Don’t surprise your website visitors and blog readers with your new book. Create a series of blog posts that solve the same problems your book solves. Don’t sell your book, sell the solution. Your ideal readers are on a journey. They are in pursuit of some important goal in life, whether they know it or not, and they are not sure which path to take.
Create vignettes within your event
A few months later, Josh Kaufman partnered with CreateLive at the time of his book launch for The First 20 Hours. Although the course was focused on his first book, The Personal MBA, there was bonus content related to his new book. You don’t have to do a course on your new book during your book launch to increase your reader’s ability to unite with you and your mission. If you have a Facebook page with a large enough group of people , you might consider creating an event around your book using your book and other offers as a giveaway prize. If you do decide to go with this strategy, make sure the contest relates directly with your book.
Make them personal notes, if the buyer wishes. And don’t forget to ask how to spell their names. You would be surprised at how many ways there are to spell the name Lisa.
Published author pippa changes into four different dresses to promote her party guide · pippa chose designs by roksanda .
Don’t try to stop people from pre-ordering so you can time their purchases during launch week. Give them a call-to-action while you have their attention. As I was collecting and organizing all of these notes to keep in mind for future book launches, a much larger piece of work started to develop. The teacher in me couldn’t keep all of this stashed away in my Evernote account. I’m sharing these ideas in the hope that other authors will find them valuable and effective in launching their own books in this new digital publishing age. Sometimes reading a new book, especially non-fiction, can be daunting.
I like the funnel analogy because it helps visualize the numbers at each stage of marketing, but the whole idea of a funnel just seems kind of manipulative. I have an image in my head of herding a large flock of mindless sheep into a small gate. I don’t think appropriately describes the book marketing process. I picked some of the launch ideas from the list below that I thought would work best for me using the 80/20 rule.
Greet guests with sound
First, a word of warning. There is never enough time to do everything you want to accomplish in your book launch. Don’t get overwhelmed by the possibilities. You have to select what you think will have the biggest impact. Book launches are truly a choose-your-own-adventure approach to marketing a product. Founded in 2009, The Rumpus is one of the longest running independent online literary and culture magazines.
If you need help arranging for catering or renting A/V gear, just call up the Concierge service to customize your booking. They’ll deliver what you need directly to the venue. Choose your theme or mood — cozy and warm, modern industrial, sprawling and picturesque — and then find your perfect-match venue on Peerspace! Plus, when you book a Peerspace venue, you can enlist the services of the exclusive Concierge team.
Remember, the goal is to increase the awareness of the book with the target readers so they can decide if the book is relevant to their lives today. You get feedback in comments and social media shares from the readers and contributors to other websites. This helps you know what topics to really focus on in your own marketing of the book. Think of the work you do in marketing your book as building roads and bridges. From there you want to take your reader on a journey through additional roads to join you in the common journey and pursuit of a vision for a better world. I’ve worked in a publishing company for almost four years now and helped many other authors launch their books.
Specifically in this stage of the book marketing journey, however, you want to put content in front of this reader that relates to the book you are launching. In other words, you want to give them the opportunity to “try out” the perspective you bring specifically to this book. Sometimes book trailers are more than just fancy ways of spreading the message of the book.
On Peerspace, you can rent storefronts, galleries, lofts, warehouses, and more, available in hundreds of cities across the globe. Click a link, enter your location or destination, and see all the amazing spaces that pop up! You are sure to find a venue that matches your chosen color scheme and theme, all without busting your event budget. If you liked this guide and want to read more, I would love to start a conversation, answer questions, or help you with your next book launch. Sign up for this email listand feel free to say hello, ask questions, or share your story.
A lot of authors feel uncomfortable with this stage of the book marketing journey. There is a certain uneasiness with putting a price tag on your art. There is also the fear of losing the trust that has been earned by potential readers over time. A virtual tour is a nice way to organize guest posts around the time of the book launch. Guest posting is a strategy you should be using anyway as an author, but doing so around the launch of the book really helps get the word out.
It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more. With your competitive price helping drive traffic to your page, furnishing your page with reader reviews is the way to seal the deal! Even though this is about book launch this is probably the most comprehensive launch guide for any product. This is the most useful article that I have read on the internet in a long time.
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