How to Throw a Successful Book Launch Party by David W Berner, The Writer Shed

Table of Content

• Send out review copies prior to your book launch.
• Host a book launch party at a local bookstore
• Encourage pre-orders of your book prior to the book launch.
• Book Launch Social Media Planner (A
• Create a reader’s guide or leader’s guide.

I do not claim to be an expert at advertising or party planning. But I have thrown three book launch events, sending my publications out to readers. And maybe I have learned a few things, maybe enough to help with your launch. Not sure where to get started? Peerspace has you covered! As the largest online marketplace for hourly venue rentals, you can book a one-of-a-kind Peerspace venue for your launch party.

This same logic could apply to any information products or other offers you have on your website. Discount them while you have a lot of eyes and minds on you and your new book. That email address automatically sends a response that either signs them up for an email list or sends them a link to sign up to an email list .

Send out review copies prior to your book launch.

In other words, they are trying out your writing before buying your book. I’m no expert, but I’m a teacher. I’m a teacher because I love to learn–and I can’t keep what I learn to myself whether it is about writing, entrepreneurship, spirituality, or motivation. Most of the book launch ideas I present to you below, I have either tried myself or seen to be effective in the last couple of years. Young author gift ideas, book launch gifts, first ...

Unite with the mission of the author and buy additional resources. A fashion look from June 2015 featuring Antonio Berardi dresses, Yves Saint Laurent clutches and Kate Spade earrings. Browse and shop related looks.

Host a book launch party at a local bookstore

To that end, if you want people to read your new publication, you need to direct their attention to it. And that’s where planning an effective book launch comes in. We’re on our way to launching our books, but more importantly, helping our readers continue on the path to the life they dream of.

Encourage pre-orders of your book prior to the book launch. Of course, you don’t have to use Change This to try out this idea. Download some of their PDFs and imitate the layout style and call-to-action at the end of the eBooks as inspiration for your own manifesto. Highlight content you have created that is relevant to the topic of your book.

Encourage pre-orders of your book prior to the book launch.

Just make sure you do a 80/20 analysis first to make sure you’re dedicating the right amount of time, energy, and money. It gives you the chance to review what you wrote in your book and solidify the key concepts and top take-aways to share outside of the webinar. Start a separate email list specifically about the book. Get to know who they are and why the want to read the book. Then, when the book comes out, give them some bonuses and win them over as ambassadors for your book. You can provide extra resources for the book all in one place .

I am launching my book, “Growing into Greatness with God” and this will be very helpful. I look forward to reading the rest of your work. Making connections with your readers online is fantastic, but there is no substitute for face-to-face meetings at live events. Tim Grahl, book marketing expert and author of the book Your First 1,000 Copies, also partnered with Create Live shortly after the launch of his first book. Ironically, I was watching the replay of his first session on the morning of my book launch day while speaking at a conference myself. It was a fun reminder of the incredible strategies I’ve learned from Michael Port in the last couple of years.

Establishing a mailing list is a lot easier than it sounds, and you can get started right away by enrolling in our free course on setting up your mailing list. As we mentioned earlier, book reviews are an incredibly powerful sales tool, as they provide prospective readers with social proof that other people are reading your book. Making your book completely free for a few days gives readers a no-risk opportunity to “buy” your book — and maximizes your chances of receiving those precious reviews. Unless you’re Beyonce, your pre-launch strategy should focus on making your book discoverable to new readers, as well as letting existing fans know about your latest title. Another good example of a book launch party is Mitch Joel’s recent launch of Ctrl+Alt+Delete.

“AMA” is short for “Ask Me Anything” The questions participants offer vary from background stories about books to clarification on ideas and concepts. Many people tend to ask advice and can be amazed that the author actually reads, acknowledges them, and gives an answer. The video recording can be sent out and used as a part of the long-term book marketing plan. It’s shareable content and more interactive than a blog post. It gives you a content-focused event to invite people to join during your book launch. It’s also easy for participants to share after they join.

Host a book launch party or other book launch event. If you are a non-fiction writer, you are a teacher. Gone are the days when authors are only writers. They have bought into your mission, your message, your goals, and your vision, and they want you to take them to the next level. You’ve earned their trust and you can make an offer that won’t damage that trust. Here are some ways to get people to like you and your book and earn their trust during the book launch process.

I completely understand this feeling. It is easy to focus on the money you are asking for rather than the results you provide. Don’t forget that the value you provide far outweighs the price your readers will pay. You have to believe this before you ask someone to pay for your work.